About Anneme Coetzee

The Vision

Raise awareness of 1% of the global population.

To create a world where individuals break free from limitations, embrace their authentic selves, and live with intentional freedom, limitless potential, and profound self-awareness.

The Mission

Create accessibility to resources, information and practical tools and programs that create personal freedom.

To empower individuals to transform their lives by uncovering and releasing unconscious patterns shaped by past experiences. Through innovative coaching, grounded in advanced modalities like NLP, we guide our clients to achieve deep healing, emotional intelligence, mental resilience, and a life aligned with their true potential. By addressing the root causes of trauma, chronic challenges, and limiting beliefs, we help people create lives of freedom, authenticity, and deliberate intent.

Experience You Can Trust

Anneme began her career in the financial sector and within two years, was entrusted with managing blue-chip clients and overseeing multi-million-rand accounts. As a respected Relationship Manager at Imperial Bank, Anneme worked with high-level decision-makers and stakeholders and this exposure and experience has positioned her as a credible and well-informed professional Coach. She has a sound understanding of organizational challenges, the systems and processes of the business environment and the complexities which working with people across functions, locations and levels can bring.

Anneme Coetzee stands as a beacon of excellence in the world of Neuro-Linguistic Programming (NLP), celebrated as the first, and at present, the only South African born female Master Trainer in Africa accredited with the American Board of NLP.

With an illustrious career that spans close onto two decades, Anneme Coetzee has established herself as a global multiple award winning, world-class, internationally recognized figure in NLP, personal development, and transformative coaching.

International Recognition: Anneme has been honoured with numerous awards for her contributions to NLP and coaching, including African Excellence Awards as Leading Experts in NLP Coaching (2021,2024), Corporate Vision Awards for Best NLP Coaching Company in South Africa (2022, 2023, 2024), Top KZN Business Woman (2023), .Wonderwoman Awards 2023, Nominee in Woman of Stature Awards 2024 in Coaching and mentoring division, MEA Business Awards 2024 as Best Master NLP Coaching & Training Institute 2024 – South Africa.

Innovative Approach: Known for her innovative techniques in applying NLP, she has developed unique models that integrate traditional NLP wisdom with modern neuroscience and epigenetics, making her programs deeply transformative.

Global Impact: She has conducted workshops and seminars across the globe, from the United States and Europe to Asia, Australia, and Africa, impacting thousands of lives.

Publications: Anneme has been featured in Business Times, Get It and various other magazines, Business Sense News Articles. She is also a sought-after speaker at international conferences, where she shares her insights on empowerment, leadership, and transformation.

Thiloshine Nagiah

I recently completed the NLP Training program offered by True Awakenings, and I must say it was truly transformative. Throughout the course, I gained invaluable insights into understanding human behaviour and communication patterns. Overall, I highly recommend True Awakenings NLP training to anyone seeking personal growth, enhanced communication skills, and a deeper understanding of human psychology. It’s an investment in yourself that yields invaluable returns.

Andy Cartwright

Imagine… you are in the year 2066 and scientists have invented a commercially available human scanning machine that explodes and drives out all the negative molecules/energy from your mind and body and rejuvenates you with pure, positive energy. On the final scan the machine engraves into your minds program chip, the words “I am what I wish” …how good would it feel to start a fresh, keeping with you all life’s tools and experience knowing that you can achieve anything you desire? That scanner is called True awakenings.

This program is not some sort of magic quest nor is the coach some sort of wizard that miraculously makes all your problems disappear. It is a program based on factual conditioning and experience. It’s about teaching your mind to throw out your negative beliefs and achieve whatever it is you would like to do in life. Anneme has an amazing ability to extend her exuberant energy making you feel at total ease whilst comfortably realizing your own full potential. The process is uplifting, inspiring and most certainly life changing. I would recommend the true awakenings program to anyone who is in favor of positive Change.

Liesl Phillips

I am immensely grateful for the impact that Anneme has had on my life. I have gained a deeper understanding of myself and now have the skills to positively influence my clients lives. I would highly recommend the practitioner training through True Awakenings. It is truly life changing.

Cathy Walder

My dear mother on her deathbed made me promise to find out about who I really was and about my path. I was instructed by my dear friend to seek out a meeting with Anneme Coetzee from True Awakenings.

When our eyes locked for the first time I knew this credibly warm and passionate woman was the key to my life and my path. She has unravelled and answered everything I ever wanted to know and has coached me sympathetically and firmly to guide me to a brand new understanding of who I am and my life.

I have never been so at peace and never felt so normal as I do now. I have never felt so empowered to take control of my life as I do now. I am forever indebted to Anneme for freeing me from my chains. I look forward to having a long and deeply rewarding relationship with Anneme and True Awakenings, going forward to unwrapping the new me.

Jenny Reid - Business Owner

I have always been a confident & successful person. I was called to coaching and had an interesting journey to start with Anneme and cannot believe the positive changes in my life in such a short time. I have a successful business and am now expanding the revenue stream and going back to areas I only dreamt I could work in. I am opening a Wellness & Career coaching business and cannot wait to take it to great heights. I can’t wait to become a part of Anneme’s dream to heal the world.

Schedule a Free Discovery Call

Services

Personal Coaching

Executive Coaching

Leadership Training

NLP Certification Training

Resources

Contact Info

Izulu Office Park, Ray’s Place, Ballito

(082) 887-1600

hello@annemecoetzee.com